The official wording of the press release said “the Sustainable Accommodation Award went to the Accra Beach Hotel and Spa in Barbados for positively impacting the local supply chain and community whilst minimizing negative environmental impact, and contributing to conservation of local culture.”
I’m trying to learn more about what this all means and I have emails out to CTO staff. But as a travel journalist who also writes about urbanism, it’s great to see the CTO’s 13th annual Sustainable Tourism Conference recognize that walkable, vibrant communities are just as important to vacation spots as they are in our home cities.
On a basic level, my wife and I had a great stay at Accra Beach a few months back. The price was reasonable, our room and the beach were excellent, staff were friendly and, as a bonus for active people who like to swim lengths, the pool was among the best I’ve found in the Caribbean.
But Accra and the Rockley Beach area proved to be special because the resort is so well integrated within a thriving stretch of shops, services and restaurants patronized by both locals and tourists. This is a case where tourists are really strengthening the local economy and where the local businesses are really contributing to the tourism experience.
The virtuous cycle has benefits beyond the bottom lines of business. All day and into the evening there are eyes on the street and feet on the sidewalks, as urbanist Jane Jacobs would have pointed out. This is probably not a place where a mugger would want to ply his trade and the pedestrian instinctively senses that.
This mingling of locals and tourists adds much to a vacation experience on a human level. And when vacationers feel safe out walking beyond their hotels, they don’t need to rent cars or take cabs anywhere near as often.
Contrast that with the experience of an all-inclusive compound or a resort on a lovely but isolated stretch of beach.
When we talk of sustainable travel, we often hear about initiatives to protect rainforests or minimize waste from cruise ships. We talk of finding ways to offset the carbon emissions of jets or make solar and wind power viable for resorts and their small island countries. These are all good and important subjects. But on the south coast of Barbados, something as simple as a comfortable environment for pedestrian interaction illustrates sustainability and environmentalism at its organic best.
Cheers, to the Accra Beach, but please share this honour with your many neighbours.